This ad is certain to catch the attention of cozy mystery readers who love pets! The design does a great job of making the background seem like an extension of the cover art.
Keeping the copy of the ad consistent with the tone of the book, as this ad does, can help the messaging stand out to the proper target audience. We love how this ad uses alliterative copy and a grassy background to complement the book’s alliterative title and floral cover. These ads vary in targeting, budget, and strategy, but all reached large audiences and generated above-average click-through rates.
To highlight some of them, we gathered 20 high-performing ads from the 100k+ campaigns partners have run in the past few months. While there is no set recipe for designing the perfect ad, there are common elements we see in successful campaigns. While many advertisers enjoy the flexibility to design their own ad image, we often get questions about what kinds of designs our readers are most likely to click on. The BookBub Ads platform lets authors and book marketers easily create customized campaigns to promote their books to BookBub’s millions of readers.
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